FAO Digital Media Hub - (From left): Roberto Baggio, Emanuel Macedo de Medeiros, Chief Executive Officer, Association of European Professional Football Leagues (EPFL), FAO Director-General Jacques Diouf.

(From left): Roberto Baggio, Emanuel Macedo de Medeiros, Chief Executive Officer, Association of European Professional Football Leagues (EPFL), FAO Director-General Jacques Diouf.

Emanuel Macedo de Medeiros, Chief Executive Officer, Association of European Professional Football Leagues (EPFL).

Group photo of the European Professional Football League and FAO.

Former Italian football star and FAO Goodwill Ambassador Roberto Baggio.

FAO Director-General Jacques Diouf

FAO Director-General Jacques Diouf.

Former Italian football star and FAO Goodwill Ambassador Roberto Baggio.

FAO Director-General Jacques Diouf.

Group photo of the European Professional Football League and FAO.

Italian football legend Roberto Baggio signing a ball with Mr Sidaty Aidara, Director, KCIW.

Former Italian football star and FAO Goodwill Ambassador Roberto Baggio signing T-shirt.

FAO Director-General Jacques Diouf.

Roberto Baggio, Italian football legend and FAO Goodwill Ambassador, arriving at FAO headquarters for World Food Day events.

Italian football legend Roberto Baggio signs a ball with H.E. Rocco Crimi, Under-Secretary in charge of Sport, Italy.

FAO Director-General Jacques Diouf during the presentation of Football Against Hunger campaign at FAO headquarters.

Italian former football star and FAO Goodwill Ambassador Roberto Baggio presenting a T-shirt to FAO Director-General Jacques Diouf at the launch of Professional Football Against Hunger intiative.

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(From left): Roberto Baggio, Emanuel Macedo de Medeiros, Chief Executive Officer, Association of European Professional Football Leagues (EPFL), FAO Director-General Jacques Diouf.

Rome, 15 October 2008 - The European Professional Football Leagues and FAO launched a campaign to raise funds and awareness about the increasingly critical problem of world hunger. The campaign, known as Professional Football Against Hunger, was launched at FAO headquarters in the presence of Italian former football star and FAO Goodwill Ambassador Roberto Baggio together with other famous names in European football. The ceremony was attended by Ministers of Sport from Austria, Italy, Spain and representatives from seven Members of the European Professional Football Leagues (EPFL). The campaign, which represents an important milestone in the involvement of professional football in the global fight against hunger and poverty, will include the twenty-eight Member Leagues and Associate Members of EPFL, representing more than 960 professional football clubs across Europe. Proceeds from the campaign will be used to finance micro-projects in developing countries. Currently some 2 600 such projects are underway in 130 countries. Also attending the ceremony were former Italian football world champion Dino Zoff, former Portuguese team captain Fernando Couto and FAO Goodwill Ambassador Justine Pasek, Ms Universe 2002, of Panama.

10/15/2008

Location Rome

UNFAO Source FAO Photo Library

File size 1.53 MB

Unique ID UF1US2

FAO. Editorial use only. Photo credit must be given.